The Art of Branding Yourself

Lately I've been hearing a lot about the idea of ​​branding yourself. I found an article from Investor's Business Daily that talks about the Art of Branding Yourself in Business.

The author, Gary Stern uses David Bach, the author of books like Smart Women Finish Rich and Automatic Millionaire, to illustrate the idea of ​​branding yourself.

Bach did not set out to be the Wells Fargo Investment guru. As a CPA he wanted to teach financial seminaries to women, mainly widows and divorceses. Thus he wrote Smart Women Finish Rich, because his passion was teaching people about money.

Bach says "I wanted to bring my message to millions of people, change their lives by making complicated issues simple and get people to take action. make an impact. "

David Bach had the ability to teach people about money. This is where he felt he could add value to his clients. This was his brand.

Stern quotes Rick Haskins (Author of "Brand Yourself") that "Since Corporate America has exploited many people, attaching a name and a face to a brand is becomg more important."

This is so true is not it? People have no idea who to trust anymore. By branding yourself as an expert and as someone who has truly had their clients best interests at heart, you will become trustworthy in their eyes.

So how does this relate to you and your MLM business?

Here's a fact. For the most part people have a preconceived awareness of what an MLM or direct sales business is. Their mom was in Avon or had a cousin in Amway or something. So if your prospect has seen these people do it, and fail, then what do you have to offer them?

This is where most people begin to start selling their business opportunity. "We're debt free," or "We're ground floor" etc.

In your prospect's mind, he's saying "Who gives? How are you going to help me succeed?"

See, where most people start selling their business opportunity, this is where you should start selling yourself, selling your brand.

"I can help you because …"

"I have your solution …"

This is what Bach did for his clients. He welcomed on his knowledge and showed that he was out to help his client. Bach had their best interest at heart.

The best way to start your brand is by becoming an expert about your business opportunity and your products. Why? Because knowing this will allow your prospect to trust you and, most important, follow you.

Here's the list of strategies that Stern says has worked for Bach:

1. Tap your passion: Identify your own passions and purpose in life.

2. Become skilled at generating publicity: This is getting your name out there. You can easily do this with Google AdWords or using Internet Marketing strategies, like Magnetic Sponsoring.

3. Keep it Simple: Stick to the basics by only focusing on what your client / prospect wants and what they need to do in order to get what they want.

4. Evolve the Brand: Start with a niche then begin to expand into other niches. When you become in expert in say home care, then become an expert in nutrition and service those type of clients.

5. Create Multiple Revenue Streams: What is meant here is create multiple revenue streams to your business. You can do this with affiliate programs. Or you can market your own information product like an ebook or brochure about your business opportunity.

6. Secure Sponsors: Again this refers to affiliate programs such as Magnetic Sponsoring. You can use Dillard's information product as tool to help grow your business and get clients.

7. Know your target audience: This is critical. Your target prospect is not your uncle who's plopped in front of the TV right now. Look for people who are looking for your products or your business opportunity.

These strategies are just a thumbnail sketch of what you can do to enhance your business. Obviously when you go into depth in each of these strategies there is a lot to learn. There are plenty of resources out there to help you grow your business.

A true entrepreneur will do whatever it takes, right?

Remember to add value to your prospects by explaining what you have to offer them.

55 Creative Entertainment Ideas For Your Next Event Or Meeting

1. Hire a comedian who can poke some fun at your CEO, do an impersonation of him, or even make a light of your industry as a whole.

2. Hire a magician that can incorporated your sales message into his magic, or cut your CEO or receptionist in half. He might even be able to vanish the CEO, much to the delight of the employees.

3. Book a vocal improvement group to take requests and spin them into a funny performance.

4. Have a musician write a song about your company and play it at the event.

5. Hire a celebrity impersonator to come to the event and sign autographs and take pictures with guests.

6. Book a caricature artist to draw personalized sketches of each employee at the company. These are fun souvenirs as well.

7. Book a digital caricature artist who composes his or her photos digitally on a computer right in front of your eyes. They can even personalize the backdrop to reflect the company
or event. This is a great souvenir for the guests to take home.

8. Book a balloon artist that makes the life size figures such as Disney characters, scenery like palm trees, huge company logos, and more. The balloon artist can do these figures with everyone watching making it an experience to watch the balloons being put together.

9. How about a strolling juggler who can mingle through the cocktail hour.

10. Book a stilt walker to make a big announcement for your company at an annual conference or meeting. It is a fun and guaranteed way to get everyone's attention.

11. A clown is a great option for events with children or families. There are also evil clowns for events with no kids or around Halloween.

12. Book a palm reader to make psychic predictions about the future of the company or to tell people's fortunes.

13. Hire a reality TV star to interact with guests. They are far less money than big time Hollywood celebrities.

14. Book a tribute band to play the songs of an artist that is popular among the guests.

15. An a cappella group can perform on stage or stroll through the event during a cocktail hour or dinner.

16. Hire a symphony orchestra to play at the event. You will need to consider space requirements for this type of an act.

17. You could have a mime act out a corporate message to employees or event customers.

18. Book a DJ to play only requested songs or songs from a certain era such as the 80's

19. Break dancers can be lots of fun. They are generally young, hip, and add a sense of youth to an event.

20. How about a mariachi band for some festive music.

21. A steel drum band can be a nice addition to a high end gala event.

22. Booking a fire eater can be a great way to kick off the launch of a hot new product or service.

23. Carolers can be nice addition to any holiday event.

24. A living statement can be a great idea for almost any event. Make sure you ask for a living statement that matches closely to the theme of your event or meeting.

25. Booking a cirque act is a great idea when the event needs something remarkable or to get a buzz going. Make sure you can accommodate for the space some of the cirque acts require.

26. A snake charmer is a unique way break up a meeting or attract a crowd at an event.

27. Hire a mentalist to read the minds of the guests. This is creative way that the performer can interact with the audience.

28. How about an ice sculptor who can sculpt the company logo or a corporate message live while people watch it being carved.

29. Acrobats provide a purely addition to an event.

30. Singing waiters are an a cappella group dressed as formal waiters. This catches guests off guard and is an offbeat way to infuse entertainment into the dining experience.

31. Ballroom dancers can be popular with all the dance themed TV shows like Dancing with the Stars and others.

32. A barbershop quartert is an a cappella group where all the members wear red and white costumes, similar to that of a barbershop pole. This has a nostalgic feel to it.

33. Dueling pianos are a fantastic way to get the audience involved with nonstop entertainment

34. You could have your employees put on the entertainment by having a talent show and getting everyone in the company involved including the CEO. You will want to record this so everyone can watch it later on, or you may even want to send them all home with a copy, or mail it to them afterwards. You could also post them on YouTube for all to comment on.

35. A marching band can be an official way to introduce somebody special at the event. It can also be a way of showing that the company does not take themselves too seriously if they book a fun themed marching band.

36. Book the 60 second novelist. He comes with his own table and a manual typewriter and requests guests a few questions to get a sense of who they are, and he types out a short life story in one minute. He even binds it so guests can take it home. The story is funny, imaginative and true. This is a fun way to get people to open up and share their stories and get to know each other.

37. Face painters are a neat way to entertain the youngger kids.

38. A choir can be a nice way to make a grandiose statement.

39. How about an opera singer for a classy event or gala.

40. A graffiti artist that can create a painting of someone or something with a large crowd watching. Some artists do this type of thing super fast, making it intriguing to watch.

41. Book hula dancers to mingle on the dance floor with guests.

42. How about Polynesian dancers to inject a unique culture into the event.

43. A ventriloquist can be a great entertainment choice that can play well for kids or adults depending on the performer.

44. Hire a dynamic storyteller who can weave a message about the goal of the event or meeting.

45. An escape artist is a dramatic way to convey messages such as, escaping or breaking free of limiting beliefs and constraints. This can be a nice way to motivate employees to achieve a goal.

46. ​​Booking a hypnotist can provide a serious element or a comedic one.

47. A rapper could perform a comedic rap specifically written about the company. Some rappers can even improvise this on the spot.

48. A puppeteer is another option for youngger children to keep them entertained.

49. Hire a sword swallower to attract the crowd or if it fits into the theme.

50. You can always hire a real Hollywood celebrity to attract the attention and buzz you need or try booking a couple of smaller celebrities to make better use of your funds and get more celebrity drawing power.

51. You might want to book a political impersonator that is popular such as Sarah Palin or Barack Obama.

52. A harpist can add a light musical touch without loud music. This would be nice for a laid back, high end atmosphere.

53. How about having multiple celebrity tribute artists on stage performing a bunch of hits songs from the various artists they impersonate.

54. Have a stage where different executives from the company do karaoke for a variety of songs.

55. Finally, the best way to guarantee a creative entertainment experience is to have the performer or performers customize their actions to your event or meeting. This creates a memorable experience guests are sure to remember for a long time.

The Importance of English and How It Can Affect Our Lives

English has become a global language and learning it has become extremely necessary for all of us. It is the most widely used language out of the 4,000 to 5,000 live languages ​​spoken in the world. There are a whopping 350 million native speakers of English. The use of English has become important in our day to day life and therefore a strong hold on the English language has become vital for the success of our lives. A fluent English speaker can expect a lot of things in his life. He can imagine a beautiful foreign girlfriend, a nice car, a lovely house and many more things. Above all, people show a lot of respect to a fluent English speaker.

English is an international language that most of the people are using all over the world. Some of the countries where English is spoken are United States of America, United Kingdom, Canada, India, Australia, Pakistan, Mauritius, Philippines, Singapore, South Africa, Sri Lanka etc. Just imagine how this language can help in communicating with people living in other countries.

Why should we learn English?

After Mandarin, English is spoken by more people than any other language. It is the international language of business, science, and technology, defense (armed forces), engineering, tourism and other departments. With the help of this widely used language, you can travel to different countries and can communicate with them easily. You would not need any translator for this. Moreover if your spoken English is fluent then a good job is waiting for you. People would accept you because of your public speaking abilities. Many of us lack confidence because we do not know effective communication skills but learning this widely used language would solve this problem and make you stand apart from the rest of the competitors. If you are planning to start a business then this language is a must. English is considered as the language of business and therefore proper business planning (especially globally) is ineffective without this language.

Nowadays, most of the multinational companies demand good communication skills in English and if you have the capability to do so then there would be no problems getting a nice job. A good job would mean a good life; a happy family and a respectable position in the society. Such is the power of English language.

How should we learn English?

There are many ways through which you can learn the basics of English Language. You can enroll yourself for spoken English course offered by many educational institutions. The course would make you spend a few thousand rupees but if you opt for English training online then that might be completely free of cost. Google would help you in finding a suitable English learning website. Search with keywords like "learn English", "learning English", "learn English free", "learn English free online" etc. Search results would show you lots of results, you can choose the one that offers the best tutorials and free resources.

Learning English Online

With the advancement of the internet and the popularity of the World Wide Web, learning online has become extremely easy. All you need to have is a computer system with a broadband connection. This would give you the power to access unlimited resources and tutorials for learning English. It is convenient because we can learn English from anywhere and there is no need to buy expensive books. These websites serve more as a library where you have access to tutorials, exercises, videos, other resources free of cost. Just spend 2-3 hours on a daily basis and you can be an expert in this language. Remember complete dedication and a good grasping power is what you require the most. You should be determined to learn English and this determination and zeal would help in making this task of learning possible.

Perfect Gifts for People Who Have Everything

All of us have those people in our lives who seem to have everything. Ties? They've got hundreds. Candles? Watches? Books? Good smelling lotions? They already have so many, they had a rummage sale last summer to sell all the extras. Even gift cards seem silly in these situations. To make matters worse, with the ever-growing health-consciousness in America we can not just fall back on the huge box of chocolates. For the holidays this year, I found the perfect solution: down feather beds! Five of the dearest people in my life got feather beds, and one down comforter and down pillows. All of them were rushed!

Down bedding makes wonderful gifts for several reasons. First, they are gifts that you know will not be stuffed in a closet somewhere and forgotten about. The hardest part is simply putting the feather bed on the bed. Once that is done, all the recipient has to do is crawl between the sheets! My favorite gifts are the ones that I can use for years and remind me of the person who has it to me. For example, a coffee mug tree has been on my kitchen counter since the day I received it from my aunt. I love it because it saves space, displays my favorite mugs and reminds me of her every time I have my morning coffee! What better way to show someone you love them, than by giving them something they can sink into each night and drift to dreamland thinking of you?

Second, feather beds truly improve quality of sleep when sleeping on one. By providing extra loft, the feathers take the pressure off your body and let you sleep longer in one position without having to toss and turn. With improved technology, down filled beds and comforters no longer come with a host of allergens attached either. Down used to be an impossible potential for allergy sufferers. Now, manufacturers have found ways of removing the allergens completely. Some of them even wash the feathers up to 800 times! (I have allergies myself and have never had a problem with either my feather bed or down pillows.) For the health-conscious people in your life, this is perfect. Forget the chocolates, bring on the feather beds and some high quality Z's!

Third, feather beds are one of those things that most people will not buy for themselves. It's not a necessity, so those on your gift list are not going to make room in a budget for it. On the other hand, I have never met someone who does not want a feather bed . What a joy to watch your loved one tear off the wrapping and open something he / she has always wanted, but never had! And it is not just adults who love them- my best friend bought one for his 11 year old son for Christmas this year and he squealed with delight almost as much as he did when opening the Dsi he was being asking for all year!

Birthdays, Christmas, Valentine's Day, any time you want to show someone you care is the perfect time to get a perfect gift for that someone who has everything!